How can it be that analysts can’t find a correlation between spending on innovation and company growth, profitability, or shareholder return?
One key reason is the persistent lack of alignment and integration between product development decisions and brand management.
Brand-product misalignment creates a silent hemorrhage of precious resources, squeezes margins, and misses innovation opportunities otherwise
within reach. Ask us how the Strategic Harmony® methodology solves this problem to efficiently build brand strength and competitive advantage,
optimizing product and service innovation investments for: