DECISION SUPPORT FOR PORTFOLIO OPTIMIZATION

Brand Impact Analysis software, powered by Strategic Harmony®.

Optimizing product (or service) development investments involves too many design and development trade-offs for the human brain to process without analytics for decision support. Even with a methodology like Strategic Harmony® that streamlines and simplifies comparisons between development initiatives, there are at minimum hundreds of trade-offs that must be rolled up into aggregate, weighted views. That’s where software comes in.

Core Strategic Harmony® metrics, dashboards, scorecards, and related decision intelligence tools have been integrated into software that SHP uses to support its methodology for portfolio optimization. It serves four distinct purposes.

First, it is a repository for gathering the most useful decision criteria (customer experience / brand choice criteria, competitive impact considerations, commercialization risk factors, and sustainability criteria) for evaluating new products, services, technology investments, or new product features and functions.

Second, it provides an efficient integrative platform for collaboration, so that consensus on development priorities can be easily driven across each client’s cross-functional teams as they evaluate alternative innovation investments.

Third, it provides visual, otherwise-missed insights into the relative strategic strengths and weaknesses of alternative development investments (see the list of scorecards and charting analytics at right), converting informed judgments to quantitative outputs in carefully structured contexts.

Finally, it provides an effective mechanism for weighting different components of the total analysis. These weighting factors also serve as springboards for crucial discussions around the relative importance of perfecting customer experience, marginalizing specific competitors, reducing development costs, mitigating risks, and boosting supply chain resilience and environmental performance.

STRATEGIC HARMONY® SCORECARDS
AND CHARTING ANALYTICS IN
BRAND IMPACT ANALYSIS SOFTWARE

Alignment Scorecard
Competitive Impact Scorecard
Manageability Scorecard
Sustainability Scorecard
Strategic Importance Scorecard
Sustainable Leverage Scorecard
Alignment Dashboards
Competitive Impact Dashboard
Manageability Dashboard
Sustainability Dashboard
Graphical Assessments Summaries
Strategic Importance Quadrant Map
Leverage Quadrant Map
Sustainable Leverage Quadrant Map