Lynn Upshaw is a strategic brand marketing consultant, author, speaker, corporate trainer and educator with 30+ years’ experience in strengthening the competitiveness of clients such as Bank of America, Bayer, Bio-Rad, BlackRock/iShares, Clorox, Intel, Kaiser Permanente, PayPal, Sony Entertainment, SunPower, Visa International and WellPoint. He has extensive consulting and training experience spanning consumer packaged goods, financial services, technology, media, publishing, and health care. Prior to launching his own consultancy in 1996, he served as Executive Vice President of Ketchum Advertising, Chief Operating Officer of Ketchum’s largest office, and co-founded Ketchum Interactive early in the Web’s evolution.
Lynn is the author of three highly-regarded brand marketing books – Building Brand Identity and The Masterbrand Mandate (both John Wiley & Sons), and Truth: New Rules for Marketing in a Skeptical World (AMACOM/American Management Association). He has also written numerous articles in publications such as The Journal of Brand Management (UK), The Journal of Integrated Marketing Communications, The Peking University Business Review (PRC), Advertising Age and Brandweek. He has been a sought-after speaker on four continents, and has created and facilitated dozens of strategic planning and brand building workshops.
Lynn is also a member of the MBA professional faculty at the Haas School of Business at the University of California at Berkeley. Recipient of the Earl F. Cheit award for teaching excellence, he has guided hundreds of graduate students through the intricacies of corporate and product/service marketing, and also serves as a faculty director and instructor at the UC-Berkeley Center for Executive Education.